An eye on the consumer
There are two different macro-categories of wine consumers: the ones who knows, and the ones who relies on others. Nevertheless, we must pay attention not to address anyone into these two categories, since everyone feels like be-
longing to the other type.
The wise ones are sometimes knowledgeable, while some other times they’ve been told something. He knows that when he swirls the glass he will see the tears and he’s been told that the more tears he counts, the better the wine will be. On the other hand, the ones who listen to the others they know that many tears are a synonym for high alcoholicity, and maybe they’d rather go for a more gentle wine.
Who ‘knows’, knows how to recognize a grape from An eye on the consumerthe wine, since despite the different areas of production after all the grape is the grape. Those who listens to others learned that when it comes about wine and areas the best choice is to listen and quietly express their own opinion.
The ones to know must pay attention not to meet someone that knows more, because they would be
placed in the second category.
Who listens to thers will hardly hear someone suggesting him to ‘feel the thrush note’, since they will be just enjoying the wine.
However, there is one thing that merges the two categories: the hungover!!!
Pietro Giuseppe Maria